Information reaching to Entertainment indicates that ‘Smiling Coast Tours’ will start its operation in The Gambia this year, in July.

The aim of the company is to bring American tourists to The Gambia.

According to Pa Lamin Sarr, Chief Executive Officer (CEO) of the Smiling Coast Tours his aim is to bring the American market closer to The Gambia by bring in American tourists and provide them with an experience of a lifetime.

Mr. Sarr revealed that this will be done through organising pakages of tours for Americans who want to visit The Gambia by taken them to different places.

This he added, will also given them first hand knowledge about the country. Mr Sarr who holds a Master s Degree in Business Administration, with a concentration on Business marketing from the Murray State University in Kentucky   explained that the objective of his company is also give tourists a real experience of the country by interacting directly with the local people so as to learn our rich cultural heritage and way of life.

Mr Sarr further revealed that his company, being an international tour operator with partners in The Gambia, also have plans to bring US students who may wish to earned credit for their adventure in The Gambia.

He added that the other aspect of volunteering is a product augment strategy he intends to use to play his role in the socio-economic development of the country.