The national GSM operator literally goes on trial following a lawsuit instituted against it on Friday.

Gamcel is currently in conflict with an advertising company for an alleged breach of contract and battle lines have already been drawn when the two companies were asked to return to the law-courts for a possible legal battle.

The Chief Executive Officer of S & Joe Advertising, Dr. Samuel Wilcox, is now poised to prove his case against Gamcel this afternoon after taking his case to Kanifing Magistrates’ Court for redress. Dr. Wilcox is apparently unhappy with Gamcel because he felt betrayed by the company.

He told a magistrates’ court that Gamcel had reneged on their promise of honouring a contractual agreement with his outfit. He informed the court that the contract was for the design of billboards but that it took only six days for Gamcel to inform him that the design had been changed.

Dr. Wilcox is now claiming D350,000 for the design of five billboards for the GSM operator.