Tennis star Serena Williams is shunning the media's match reports over fears positive press will turn her into an egomaniac. The sports ace avoids reading any stories praising her ability in case she becomes to cocky on the court. However, she does admit the raving write-ups have all been saved up to amuse her in retirement.

Williams says, "I don't read anything. One time, I think it was '99, I read this article. It was really good and I was like, 'Oh yeah! I'm the bomb.' I just got too headstrong. I don't want to be like some of those celebrities walking around, just so full of themselves. I always want to be down to earth, want to be a person like when you meet them; they're the same person that you think of them in the article or something.

"When my career is over, I've been saving a lot of articles; I'll go back and read them. I don't want to be big headed (so) I can barely get through the door."