But that is not the point of this piece. We are concerned that in these days of gender balance, Africell has not thought it wise to have the male version of the Face of Africell. Africell’s subscribers cut across gender – men and women, boys and girls; it is therefore important that it considers having a male face to promote its activities. If it had been the other way round, feminists, gender activists would have been screaming that our womenfolk are being marginalised, discriminated against, prejudiced against, and all those words that people who are politically correct avoid using. But nobody is talking now because the women are having all the fun and glory. This is reverse discrimination. Men too deserve a piece of Africell’s cake. They too would like to cruise around in a four-wheel drive; they would also like to have a scholarship to study abroad. Who would spit out sugar when it is put in their mouth?

The young girls have had a chance of being the Face of Africell, and are about to have the another one. It is now time to give the men a chance, too. What’s sauce for the goose is also sauce for the gander. What Africell should do right away is to have a Mr Africell competition for males between the ages of 20 and 25. Just as the young girls flaunt their talents and intelligence, so the young men should be allowed to flaunt their macho, and all that goes with being male. There are a lot of fine looking young men who would like to show off, too, and probably do it better than the women. And to make it more interesting, both competitions can run simultaneously.

We are neither for male dominance nor for female supremacy. All we want is gender balance.