The number of tourists arrivals into The Gambia for the month of July, 2008, stands at 4,277, slightly lower than what was recorded in July 2007 -4,980. This information was contained in a dispatch from the Gambia Tourism Authority.

Tourism in The Gambia started in the early 1960s with a group of Scandinavians from Sweden. They were followed by some other tourists from American and European countries, and later from all over the world.

The Gambia tourism market records some thousands of holiday makers yearly, and this has made a significant achievement in the socio-economic development of the country.

The Gambia, fondly referred to as the Smiling Coast of Africa, continues to serve as a haven for visitors coming to Africa, many of whom recommend it for its safety. Tourists enjoy the nature of the country with her warm and great hospitality. The Gambia is a well positioned tourist’s destination. Based on research, visitors to the Gambia continue to show high level of satisfaction with its products on offer.

According to the GTA’s July analysis of tourists’ arrival, out of the recorded 4,277 arrivals, British tourists were the most registered 1,061 (24.8%), followed by the Dutch 862 (20.2%), with the Spanish registering – 458 (10.7%). The Belgians came close with 207 (4.8%), while the Germans who are one of the country’s major markets, registered only 106, 2.5% of the total arrival figure. In addition, male visitors for the month total 52.2 per cent while females scored 47.8 of the total arrival figure.

Different tourists visit the Gambia for different purposes; while some come on business missions, others come for purposes of educational, leisure and so on. However, this latest release by the GTA indicates that most visitors are on pleasure/holiday, even though the youth travelling for study purpose is on a growing trend. The businesses segment is also growing, as well as visits to family and friends while visits for religious and health reasons takes the rear seat.