The East Africa office of Tetra Pak, an international food packaging company, has joined the WWF Eastern Africa Corporate Club in a move to support local conservation and enhance corporate environmental responsibility.

By joining the club, Tetra Pak will support forest management and restoration, and environmental education in eastern Africa.

Set up in 2003, the corporate club works with the corporate sector to increase public awareness of environmental issues and engages communities in conservation and sustainable livelihoods.

“Widespread concern for the environment has changed the way the private sector looks at the world,” said Dr. Kwame Koranteng, Regional Representative at WWF EARPO.

“More and more companies recognize that what is good for the Earth is also good for business. This growing interest in environmental responsibility provides new opportunities for governments and conservation organizations to develop ways of working with business and industry to help them to take action to reduce their impact on the environment while enhancing their corporate responsibility at the same time.”

WWF's Corporate Club exists in a number of countries around the world to offer companies the opportunity to demonstrate that they care about their nation's natural environmental heritage.

Other members of the WWF Eastern Africa Corporate Club include: Bamburi Cement, East African Portland Cement, Safaricom, Hotel InterContinental, Nestlé Foods, Basecamp Explorer, Commercial Bank of Africa, Sarova Hotels, Club Sun ’n Sand, Coca-Cola East Africa, Unilever Tea, Unilever Kenya, Olerai, Sher Agencies and Ogilvy Public Relations.