With the website launch of "Doritos Coolpedia" (Coolpedia) on September 28 and Notable Internet Quote Voting started on October 14, Pepsico Taiwan & Doritos announced "Top 10 Internet Cool Quote" on October 31. This 2-week-period voting attracted more than 10,000 Internet users from 64 countries participating and electing. Finaly, "Among men, Laa-Laa; among horses, Red Hare" (In Chinese: 馬中赤兔，人中拉拉) was elected as the "Best Internet Cool Quote".

This announcement invited a famous Taiwanese band "MACHI Brothers" (MACHI) as the spokespeople for Coolpedia. According to Pepsico, MACHI is a symbol of younger people in the presence of the e-Century in Taiwan. Originally, Coolpedia is a protal for younger-ages people to share and contribute their creations and improve some interactions on the Internet. At the announcement, members of MACHI dressed different "Cool Quote T-Shirts" to symbolize the unlimited creation of Coolpedia.

On November 1, Coolpedia will provide audio-visual website version for the "Cool Video Award" candidation with the pursuit of "No pictures, no truth!". Pepeico Taiwan predicted that will be a great variation during Web 2.0 and Web 3.0 ages.