The Gambia is an investment haven. This potential and promise is predicated upon sound and consistent macroeconomic policies, constitutional guarantees against expropriation of investment and for protection of investment.
The Gambia has an investment policy, which is premised on six important pillars/premises. These pillars essentially include:

Liberal, free market economic environment together with appropriate political and social policy and programme framework;

Adherence to the principles of democratic governance, constitutional guarantee of rights to freedom and liberty, welfare, property ownership and protection. In this regard, the country is constitutionally obliged to encourage, promote and protect beneficial investment as the enabler of socioeconomic change and progress.

Full integration into the wider global economy through her membership of and adherence to charters and principles of Economic Community Of WEST AFRICAN STATES, ORGANISATION OR AFRICAN UNITY, World Trade Organisation, Multilateral Investment Guarantee Agency (MIGA), African Development Bank, The World Bank Group, ACP-EU Convention, Islamic Development Bank and a host of bilateral trade agreements among others. These testify to the national resolve at participation and integration in the global economy.

Articulation of policies and strategies make The Gambia a trade and investment gateway to the Western Africa sub-regional and the larger African regional market. The uniqueness of the country's location on the Atlantic coast of West Africa, proximity to European and North American markets, a highly efficient port system, state-of-the-art telecommunication infrastructure, high water table and ideal climate for horticulture, unrivalled rich climate and sea resource for tourism and sea resource exploitation amongst a host of other qualities, have placed the Gambia at a comparatively advantageous position to become the sub-regional hegemony in trade and services;
Conducive legal and institutional framework with labour laws that support and encourage collective bargaining in line with the stipulation of the Labour Act.

A national resolve and commitment to transform The Gambia into a middle income country by the year 2020.