In their sustained drive to be more customer-friendly as well as to be more customer-responsive, GAMBEGA Ltd has recently launched an innovative and aggressive promotional campaign.
As part of honouring their social and corporate responsibility roles, the Coca Cola bottling company is sharing part of their profits with their esteemed customers through dishing out mouth-watering prizes of about 25 categories.

In an interview with the General Manager of Gambega, Mr. Eric Boulanger explained that his company is enthusiastically overwhelmed with the reaction of their teeming clientele and therefore deem it fitting to appreciate their continued patronage.

“We have ear-marked US 44,000 dollar for the nation-wide promotional campaign by using all means of transport including river to reach Basse and surroundings.”
For his part, the Sales and Marketing Manager of Gambega Mr. Yusupha Bojang reiterated that his company is very much alive to their social and corporate responsibility roles. He added that the rational behind the promotional campaign is to boost sale level as well as to say ‘thank you’ to their customers for their loyalty over the years.
For Mr. Bojang no business can thrive without customers and consumers. He pointed out that his company would not relent in their efforts in meeting the growing demand as well as ensuring the satisfaction of their clientele. “We launched the promotional campaign with the sole aim of bringing the windfall of the company to the doorstep of our customers,” he added.

Also speaking, the Finance Director of Gambega, Mr. Suresh Aswaney explained that the promotional drive is a real customer promotion as part of efforts to motivate their clientele for their patronage.

Meanwhile among the prizes up for grab on weekly basis include TV set, stereo radio player, Nokia mobile phone, bags of rice, bags of sugar, gallons of oil, T-shirts, key holders and cash prizes as instant prizes to be collected in shops on redemption centres.